Valuation and analysis
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Executive Summary
The global recession has created attractive investment
opportunities in the stock market. Based on the past ten post-WWII recessions,
Standard & Poor's 500-stock index has gone up, on average, 32% one year
after the market hits bottom during an economic downturn.[i] Given this
statistic, investors may be inclined to purchase stocks without adequate
knowledge. While opportunities exist, it is important to analyze companies and
value their shares to help select undervalued stocks. The residual income
model, or RIM, is particularly useful since it offers a practical way to
evaluate companies in any economic environment.[ii]
The following is a comprehensive valuation of Costco
Wholesale Corporation, using the RIM framework. Based on the analysis that
follows, the resulting recommendation is to short the Costco stock since it is
significantly overvalued.
Industry Overview
Costco is classified as a Warehouse Club and
Superstore, and therefore competes in the industry with other retailers such as
Sam's Club, BJ's Wholesale, and Meijer. This industry is highly competitive and
dominated by a few large companies (including Costco) that control some 90% of
the market in the U.S. Annual industry revenues in 2008 were estimated at over
$350 billion; a market that has seen sales increase by 35% over the last
decade.[iii] Demand in this industry is driven primarily by demographics and
increases in small businesses, and is significantly impacted by fluctuating
commodity prices, foreign exchange rates, and consumer spending trends (see
Exhibit 1: PEST Analysis). Large chains tend to dominate the market as they can
take advantage of greater purchasing power, sophisticated distribution
channels, and favourable financing terms. Profitability is dependent on a high
volume of sales, low cost purchasing, and efficient distribution which is
achieved by offering a low number of stock keeping units (or SKUs) per
warehouse, meaning that the companies limit the number of products offered, yet
offer a wider range of merchandise categories, most of which are sold in large
sizes or bulk.
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This industry is notorious for its low gross margins
due to the intense competition for low costs, which is sustainable due to high
volume purchasing and inventory turnover. Warehouse clubs offer a no-frills,
self-serve shopping experience across product categories such as food, mass
merchandise, pharmacy, and electronics. A critical aspect of the business model
is the membership fees and renewal rates; the principal differentiating factor
between warehouse clubs and superstores.
An evaluation of the industry (see Exhibit 2: Porter's
Five Forces) identifies competitive rivalry and availability of substitutes as
the two main threats to key players. The number of direct and indirect
competitors for the sale of food and consumer goods, including supermarkets,
department stores, and the advent of the superstore, make this industry highly
susceptible to substitutes as low pricing is the key success factor in the
industry. The threat of new entry is medium given that there are relatively few
barriers to entry; however the ability to provide low prices is contingent on
economies of scale and favours larger, established companies. While buyers have
no bargaining power, buyer power is medium/low due to low switching costs to
other retailers. Finally, supplier power is low due to the low number of SKUs
offered in-store and the ease with which retailers can replace items with
competing products.
Company Overview
Costco Wholesale Corporation pioneered the membership
warehouse concept in 1993, and has since grown its business to over $70 billion
in revenues. The company operates 559 warehouses in 8 countries (though 70% of
warehouses are located in the US) and employs over 142,000 people. It offers a
wide variety of products in-store and online (costco.com in the US and
costco.ca in Canada), including groceries, electronics, appliances, automotive
supplies, jewelry, and office equipment. In addition, Costco offers services
such as insurance, financing, optical centres, pharmacies, and self-serve gas
stations.
Costco boasts the highest membership renewal rate in
the industry at 87% which represented 2.19% of net sales for FY2009,
demonstrating member satisfaction with the cost/benefit of their membership
dollars.
Costco's strategy is based on offering a limited
selection of the best selling national brands as well as their own private
label products (under the brand name "Kirkland Signatures") to
produce high sales volumes and rapid inventory turn-over. To maximize
distribution efficiencies and lower receiving costs, Costco purchases
merchandise directly from manufacturers and has containers delivered at one of
its 16 cross-docking facilities that distribute products directly to its
warehouses, where the goods are sold directly off the shipping skids. The
company's average sales per warehouse is the highest in the industry at $135M,
more than twice that of its closest competitors (see Exhibit 3: Key Performance
Metrics). In addition, Costco's inventory turn-over rate for 2009 was 11.9%,
one of the highest in the industry, demonstrating that the company's strategy
is producing the desired results. However, Costco's gross margins are among the
lowest among its competitors at only 2.5% of net sales for FY 2009, signifying
that company performance is highly dependent on sales volume, and also
highlights the importance of controlling SG&A costs.
Costco has taken on a number of strategic initiatives,
including its expansion into the Asian market with store openings in Korea,
Taiwan, and Japan; as well as its first warehouse opening in Australia. In
addition, the company invested in additional services for real-time scan and
inventory data from over 70 Costco warehouses across Canada to provide market
intelligence and "real-time" consumer spending data in an effort to
improve customer trending capabilities. Finally, the company's aggressive stock
repurchasing program has seen it buy back nearly 17% of outstanding shares worth
approximately $57M.
Financial Analysis
Key Considerations
Costco is positioned to excel in the wholesale club
retail industry as the market recovers from this latest recession as it
attracts a more affluent clientele than discount stores like Wal-Mart or
Target. Around 24% of Costco's customers have incomes over $100K.[iv] The more
affluent clientele tend to be at the forefront of consumer spending in a
recovering economy.
Management has indicated that Costco's long-term gross
margin target is 3.5%, up from the current FY2009 margin of 2.5%. Margins are
expected to improve thanks in part to the planned expansion of its private
label brand, "Kirkland Signature", which was launched in 1995. This
will provide the company with greater control over its supply chain, sourcing
costs and product quality and inventory. At a recent analyst / investor meeting
held at the company's new club opening in Manhattan this past November,
management announced its intentions to grow its private label brand from the
current level of just under 20% of overall merchandise assortment to over 30%
by 2012. Private label brands are growing in popularity in today's economy,
particularly among price-conscious consumers. This demand for private label
products is forecasted to continue growing, as these products are increasingly
comparable in quality to popular brand names, and offer an attractive 'value
for money' characteristic.[v] As private labels capture market share from
national brands, the latter may be forced to pass along more savings to the
consumer, which will lead to further improvements in margins for Costco. Costco
will also continue to achieve efficiencies in product packaging, further
reducing its costs and contributing to its long-term gross margin goal.
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New store openings are expected to accelerate in new
and existing markets from the trough level of only 15 stores in fiscal 2009.
Costco opened its first store in Australia in August of this year, penetrating
a new, attractive market with growth potential in the vicinity of 20 stores.
The company is planning 15-20 new clubs in fiscal 2010, 20 new openings in both
2011 and 2012, and more than 25 per year in 2013 and 2014. Management has
indicated its desire to reach 30 new openings per year (as it had reached in fiscal
2007) in the long-run, and has plans to operate as many as 100 warehouse clubs
across its three Asian countries (Japan, Korea, and Taiwan) versus the 22 clubs
it presently operates. As Costco continues to grow, it stands to gain more
control over its suppliers thanks to its growing volume of sales.
Costco currently uses the LIFO accounting method in
reporting its U.S. inventories, which leads to higher recognized costs of sales
and reduces taxable income. The International Financial Reporting Standards (IFRS),
scheduled to be adopted by U.S. firms starting in 2014, explicitly disallows
the use of LIFO due to its potential to skew inventory values. [vi] The
adoption of IFRS in the States could result in companies incurring a
potentially staggering cost upon the change to FIFO.[vii] Preliminary estimates
indicate that losses from tax savings for all US companies making the switch to
FIFO, at an estimated $106 billion over a 10 year period.[viii]
The adoption of IFRS will not be mandatory until 2014.
Yet beyond the loss of tax benefits, IFRS rules also impact rules governing
leases, impairment approaches, long-lived and indefinite assets, and property,
plant and equipment.
On-line retail spending in the U.S. was $128.1 billion
in 2007 and is expected to reach $214.8 billion by 2012, at a compounded annual
growth rate of 10.9% for the period 2007-2012.[ix] Costco management has
targeted to grow its on-line business to $5 billion in the next few years from
its current $2 billion level in FY2009. Online sales provide operating cost
benefits to Costco by reducing store inventory cost.
The competitive landscape is also forecasted to
change, as rivalry among competitors' intensifies. Wal-Mart recently announced
its intentions to cut back on prices and expand its food merchandise in its
Sam's Clubs, boldly stating its strategy to steal customers from rivals like
Costco by focusing on fewer but bigger initiatives.[x] The impact on Costco's
revenues could be significant.
RIM Inputs
Costco's Cost of Equity
The cost of equity for Costco was calculated using the
Capital Asset Pricing Model (CAPM) equation. As recommended by Grabowski, we
applied the average long-term 20-year T-bond yield of 4.20% as the risk free
rate and 6.0% as the equity risk premium given the current market
conditions.[xi]
Costco's 60-month historical beta based on the
company's capital structure and covariance of stock returns with the S&P
index is listed as 0.78.[xii] We verified the beta for estimation error and
leverage adjustment by estimating unlevered betas for a group of firms in the
same business (see Exhibit 4: Costco Cost of Equity). We averaged the unlevered
betas and then re-levered the beta for Costco using the average industry-wide
debt/equity ratio. This resulted in a beta of 0.87. Given these inputs, we can
calculate the cost of equity for Costco, which is estimated to be
EPS Forecasts
We used average analyst forecasts of EPS over the next
five years. In the near term (for 2010 and 2011), we used the average of over
20 analyst forecasts (see Exhibit 5) as reported on NASDAQ. These were found to
be $2.89 and $3.22, respectively. According to Bradshaw, a five-year horizon
corresponds to the horizon of long-term earnings growth forecasts.[xiii] The
average long-term earnings growth forecast of 12.73%[xiv], based on over 12
analyst predictions, was therefore used to forecast EPS for 2012, 2013 and
2014.
Dividend Payout
Costco's 10-K report indicates that profitability and
expected capital needs are the two key factors that determine the dividend payout.
Historical data was subsequently analyzed to determine the payout ratio going
forward (See Exhibit 5: Dividend Payout).
Costco began paying dividends in 2004. The growth
trend in dividends, EPS and capital expenditures from 2004 through to 2009 were
reviewed. Despite a negative earnings growth and a negative growth in capital
expenditures in 2009, Costco increased its dividend payout to 27.3% from 20.7%
in 2008. While the decision to increase the dividend payout in 2009 runs
contrary to the stated payout determining factors, it signals managements'
belief in Costco's future earnings potential.
Given the inconsistencies in Costco's dividend policy,
we will assume that Costco will continue its most recent dividend payout of
27.3%. The assumption that firms will continue their recent dividend payout
policies is consistent with prior research.[xv]
RIM
Costco's stock price on November 27th, 2009 was
$60.03. The per share book value, as reported in the 10-K as of August 30th,
2009 is $22.98. Using the RIM inputs, we begin by determining the value of the
stock that can be explained by the book value and the present value of the
residual income for the next five years. As illustrated in Exhibit 6: RIM, only
45% of the current stock price, or $27.02, can be attributed from the book
value and the first 5 years of RI. Therefore, at least 55%, or $33.01, would
need to be derived from the present value of the continuing value in order to
justify the current stock price.
Continuing Value Scenarios
The return on common shareholders' equity, or ROCE, is
growing over the five year period and remains 3 to 4.5% above Costco's
estimated cost of equity of 9.4%. Since ROCE is a key statistic used to
forecast RI[xvi], we can assume that RI will continue to grow for some time or
at best will remain constant after the five year period.
The following four scenarios were used in determining
Costco's continuing value:
- Constant
growth of RI after 2014: Assuming that the estimated RI of $1.51/share in
2014 continues in perpetuity;
- Growing
RI after 2014: A growth rate of 5% to perpetuity was applied based on
gross margin improvements and the potential of penetrating existing and
new markets;
- Fading
RI after 2014: A fade rate of 0.80 is assumed, which falls at the high end
of the industry-specific range[xvii] due to the maturity of the industry;
- RI
growing for 5 years, then fading: A growth rate of 5% for five years based
on the reasons mentioned above, followed by a fade rate of 0.68 (average
estimate consistent with empirical evidence that shows that the return on
equity reverts to the cost of capital over approximately 10 years[xviii]).
Based on our analysis of the industry and company, the
most optimistic case for Costco would be to maintain a constant RI. A more
realistic case would be the growing and fading RI scenario. As illustrated in
the above table, neither scenario justifies the November 27th stock price of
$60.03.
We also ran a sensitivity analysis to determine the
impact of a change in the cost of equity on the valuations. The third column of
the above table displays the varying stock prices for each scenario based on a
cost of equity of 8.6%, which is calculated using the CAPM equation with a 5%
equity risk premium rather than the more conservative 6%. As we can see, the current
stock price still cannot be explained, with both selected scenarios estimating
that the stock is currently trading at 30-50% over value.
Reverse Engineering
We reverse-engineered RIM to determine the residual
income growth rate after 2014 that would justify a stock price of $60.03 (See
Exhibit 7: Reverse Engineering). The implied residual growth rate for Costco to
be trading at this price is 6.3%. This is a highly unlikely scenario given that
Costco is in a highly competitive industry, and academic research has shown
that only a very small percentage of public companies can expect to grow RI
indefinitely.[xix]
Recommendation
Based on our analysis, we recommend shorting the
Costco stock. According to our RIM analysis, the stock should be trading around
$32 to $42.
- Bickers,
Amy, "Stocks to Buy Before the Recovery", Kiplinger Personal
Finance (August, 2008).
http://www.kiplinger.com/magazine/archives/2008/08/stocks_to_buy_now.html
- Thornton,
Daniel B., "Rim Fundamentals: An Introduction to the Residual Income
Model for Valuing Companies' Stocks", Queen's School of Business
(September, 2009)
- Industry
Overview: Warehouse Clubs and Superstores, Hoovers (accessed December 4,
2009)
http://www.hoovers.com/warehouse-clubs-and-superstores/--ID_316--/free
- Strasser,
David, "Highlighting a Long-Term Story", Janney Capital Markets
(November 12, 2009)
- Palmer,
Alex, "Private Labe Growing Rapidly", Brandweek (Sept 22, 2009)
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i7c69fb437bbee15e35345c87bdf679fe
- "International
Financial Reporting Standards: Considerations for the Retail
Industry", Deloitte
- Must
LIFO Go to Make Way for IFRS? Accounting Methods&Periods. Hoffman,
Michael. McKenzie, Karen
- Ibid.
- Costco
Wholesale Corporation. Datamonitor (March 18, 2009)
- D'Innocenzio,
Anna, "Sam's Club Plans to Cut Prices, Offer more Essentials",
The Ledger (October 23, 2009)
- Grabowski,
Roger J., "Cost of Capital Estimation in the Current Distressed
Environment", The Journal of Applied Research in Accounting and
Finance. Volume 4, Issue 1 (2009)
- Capital
IQ
- Bradshaw,
Mark T., "How do Analysts Use Their Earnings Forecasts in Generating
Stock Recommendations?", The Accounting Review. Volume 79, No.1
(2004)
- Capital
IQ
- Ibid.
- Supra
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- Supra
note 11
- Supra
note 11
- Supra
Note 2
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